10 Ways For Using Google Analytics To Track SEO Efforts
10 Ways For Using Google Analytics To Track SEO Efforts
There are huge data for Seo analysis that you can inherit from Google Analytics. Well before moving to analytics data, you should ensure that it is properly working and you are receiving the data without any glitch.
Acquisition – On moving to the acquisition section, you can go to default channel grouping and under which you can select an organic channel. You will see the number of sessions, users, new users bounce rate, related to your organic channel. While using Google Analytics, you have to also exclude spam traffic by creating a filter on it to get an accurate report.
Sync your Search Console account -You can integrate a Google search console account with Google analytics to view user queries and the landing page of the website. Evaluate overall landing page, number of Impressions, and clicks as per queries through Google search Console. The Impressions are those pages that are visible on the search engine. Clicks are the pages that the user has clicked on corresponding to that impression queries.
Create SEO Goals – The SEO goal is an important part to track organic visitors. You can create goals on the pages like the contact us form, order page, etc. In other words, goals are created for the destination pages where the user has reached after filling the form or performing some action. If you talk about e-commerce websites then several transactions happen every day. Add to cart is a page where the customer has added the products to perform a transaction. Similarly, the checkout page and successful transaction page also the action pages performed by the customer. You can create goals for that and check in organic traffic how many goal actions are performed.
Compare organic visitors to non-organic visitors – You have got your Google Analytics data breakdown by organic visitors. But to be as successful as an SEO strategist you should also focus on non-organic visitors and their pages. Check the most top pages in the non-organic section and compare if they are present in organic or the very least amount. You can also try to boost those pages for the Organic channel by optimizing, analyzing, auditing, and checking their relevance on search engines.
Update top-performing content pages – Extract the top-performing pages under order organic channel and update or optimize them by interlinking them by adding your targeted keywords. This is a chance where you can boost your already performing pages up to their great peak. Google Analytics is a free Google tool that is available to us and you can analyze all the top traffic pages not only from the Organic channel but also from the non-organic channel.
Custom report – You can create a custom dashboard in Google Analytics to analyze various segments of your website. There are various segments like traffic conversion board, SEO performance, engagement and loyalty, top-performing pages, and many more. The benefit of a customized dashboard is that you can audit your eCommerce SEO data very effectively. It is also easy to customize the report as per convenience.
Visitor location – Under the organic channel, you can filter the country from where the visitors are coming. You can target those locations for publishing your content. It helps the user to get informative data at the region through your website and also for various link building activities like classified ads, forum discussion, and its engagement on the specific location if available. As per my experience, I have found that mostly the locations are from the website region where they are performing their services. it may vary from business to business.
Keywords – Finding keywords through Google Analytics for Organic channel is a major challenge for the people. If you see you will get the option of “not provided”. The option “ not provided” means the people are searching on Google by logging through their ids. It can be a Google mail account or any other account. However, there is one more option, you can get that search queries from the Google search console under the option in Google Analytics. You will see a large number of queries with impressions and clicks. You can export all data from there and analyze how many Impressions and clicks for a particular keyword is going there. It is easy to analyze the user intentions for searching your website through that search query.
Referral Sites –If you are engaged in doing SEO off-page activities then you should know about the referral sites. Referral sites are those through which people are coming to your website; they can be your incoming links for your website. In link building activities, there are various websites that we are using for creating links, and through that, you can have a referral site that tracks in your Google Analytics.
Are you ready to optimize your website with full SEO value for Google Analytics? From the above recommendations, there is one more thing which I would like to recommend is the website responsiveness. Nowadays, mobile-friendly websites are more preferred. If you talk about Google Analytics then it is simply showing the user behavior for your website. Now it’s up to you how you can analyze or make your website more visible and clear on Google. Changes and improvements are always required for the website as the customer behavior and trend changes. You can use Google Analytics to discover pages that need to be improved, pages that are working better than others, and pages that need your immediate attention. So, track your audience with the Google Analytics tool.