5 Tips to Boost Organic CTR & Rankings in SERPs

5 Tips to Boost Organic CTR & Rankings in SERPs

Today, there is a tough competition in improving SERPs results for keywords and CTR. Every online business wants to grow through internet marketing and need high revenue for their business. Google update has always been a challenge for SEO strategists. That’s why it is compulsory to keep an eye on Google updates and their guidelines. Let us see the five techniques to enhance your Keywords and CTR on top of SERP.

1 – Creative Title Tags 

The title tag is one of the most important elements in SERP. It represents the overall content in just one-word line. The organic SERP listing has three main elements:

Headline:  It is a blue clickable link in SERP that denotes the title of the page.

Description:  It is a brief snippet that shows what the content is all about. 

URL:  It is the internet address of a specific web resource.

The title tag (the headline) is important to both the search engine and its users. It creates the first impression for your business. 

Title Length The length of the title should lie between 15-40 characters to get the highest CTR. But there is a challenge in a short title. It is challenging to place a keyword in the title of 40 characters. As per standard rule, it is fair to create a title up to 55 characters. If the title limit exceeds 60 characters then the title will truncate in the SERP result. There are some tips that you can follow while framing meta title for the website –

  • Try to place your primary keyword closer to the beginning.
  • Avoid keyword stuffing.
  • The first letter of every word in your title tag should be in capital letters.

2 – Meta Descriptions

The meta description is the snippet below the headline in the SERPs.   The main intention of meta description is to summarize the content of the web page.  The informative description and page title will definitely help in improving site CTRs.  The length of the meta description is 155 characters. 

Let us see how to write the perfect meta description – 

  • Stick to Google’s defined length.
  • Include your most important keywords.
  • The meta description should be unique.
  • Write descriptive copy.

3- URL Structure

The URL structure plays a vital role in enhancing your website ranking in SERPs.  It is crucial to optimize the URL structure of a website/blog page to make the web page more understandable by the search engine crawlers and users. It is observed that the average URL length of top-ten ranking pages is 66 characters.

4- Rich Result

Rich results in SEO are an effective way to highlight key information that helps search engines understand a page’s purpose as accurately as possible.

Rich results are made up of rich snippets and new rich cards –offering more image space and a carousel feature. There are different types of rich snippets in structured mark up – 

  • Article
  • Breadcrumb
  • Event
  • Product Reviews
  • FAQs
  • Organization
  • Sitelinks
  • Video

You can tag rich results on your page in many ways based on a language called Schema. It is the universal vocabulary used for tagging pages that are understood by every search engine. It can be easily added using the JSON-LD format – a chunk of code in a script that can be added at the top of the page to annotate the relevant elements. There are few ways on how to make your rich results most effective.

  • Provide exact or relevant information to get people clicking through to your page.
  • Create content in the format search engines prefer.
  • Optimize your site with proper SEO standard values.
  • Increase Reviews.

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